One of the biggest marketing mistakes many home care businesses make today is focusing on home health care website design that looks “nice,” rather than what combines great design and experience with its ability to actually convert visitors into leads. 

Your website exists for one purpose: To generate sales leads + candidates. That’s it. Of course, within those goals, you want to create positive experiences, build brand trust, establish your brand, and more. But all of those micro goals contribute to move the needle so you hit and surpass your sales and recruiting goals. 

Whether you’re using home care website templates, or you’re looking for a custom design, all that really matters is your website’s ability to generate pipeline. That’s why the strategic guidance of someone who has designed, built, and managed website projects in the home care industry (and across other industries, bringing leading website design and development expertise to the table) is essential. 

Our strategy for web design is not to convince you that a flashy website will fix all your problems. Oftentimes, agencies come in with big promises and big price tags. Sites are all flash but end up contributing little-to-nothing to your bottom line (except for a large bill).

I will show you how an intentional web development plan creates revenue. That includes a specific web design plan that utilizes real-world data and cutting-edge trends, along with a deep understanding of search engine algorithms to ensure your custom website strategy is optimized for conversions from top to bottom.

Utilizing the best SEO practices, creating a mobile friendly homecare website design, including relevant content that builds trust, and designing and building a site that’s designed to convert is critical. I can help.

Home Care Website Design That Works for Your Business

I can’t overemphasize how important the right homecare website design – and strategic buildout - is for your home care business. Every other marketing tactic you engage in – from social media content to blogs and Facebook ads - is designed to send traffic back to your website. And while your website isn’t going to “sell” FOR you (that’s your job, or the job of a dedicated salesperson), the crucial job of your website is to convert the traffic generated by other tactics into LEADS. 

That’s when you or your salesperson steps in to complete the sale. 

Understanding this workflow is critical to maximizing your marketing spend and setting accurate goals and expectations for your marketing strategy. Everything is working together in tandem to help you grow. But your website is the heart of EVERYTHING. Think of it as the hub of a bicycle wheel. All the other marketing tactics are the spokes that lead back to the hub. 

But with a poor home health care website design, low quality buildout (think “behind the scenes” on your website) and lackluster copy, your website will not convert as it should. You’ll not only be throwing away the marketing dollars you’re spending on SEO, Google, Facebook, and other tactics, you’ll be missing out on significant revenue. And well-designed and -built home care websites don’t have to break the bank. Home care website templates and even original designs can be done affordably with the right marketing partner. 

I lead a team of home care web design experts who will build a site that converts traffic into results. Whether you are stuck with a franchise-created website, or you are an independently-owned home care business looking to build a site that actually works for you, I have a solution.

Get Real Business Results From Your Website

I will help you generate sales and recruiting leads through strategically-optimized targeted marketing and SEO services. That includes designing and building a website that converts. 

With contact forms, analytics, and simple click-to-call design features, we can make sure that prospective clients and their family members not only see you, but are able to connect with you conveniently. When the right strategy is designed and implemented around an exceptional website, the results are game changing.

Call me today to set up a free consultation on your home care website design.