Your business cannot survive without senior care leads. Unfortunately, most marketing agencies don’t truly understand the nuances of home care lead generation. They throw a bunch of marketing services and vanity metrics at you to show “performance,” but your business isn’t growing as a result.

Of course, there are plenty of ways to generate senior care leads. It may sound a bit “cute,” but there is no magic formula for generating homecare leads. Maximizing your marketing dollars and growing your business with strategic lead generation requires the guidance of a home care marketing leader who has actually generated homecare leads by working FOR AN ACTUAL HOME CARE COMPANY! 

I will help you generate both sales and recruiting leads to grow your home care business, and I’m happy to hop on a free consulting call to talk about your specific goals + needs. Call me today at 716-202-9040.

Home Care Lead Generation to Boost Sales

There is incredible demand right now for home healthcare services, which is a big reason why home care lead generation is a popular service. Seniors and others with extra needs are trying to stay in their homes as long as possible, and the home care industry is uniquely suited to provide the compassionate care needed to help them achieve that goal. But while there is considerable demand for home care services right now, there is also considerable competition. 

Successful home care marketing today requires both a short- and long-term marketing strategy. Generating homecare leads to boost sales will fulfill much of the short-term strategy. It can encompass everything from SEO to Facebook ads and more.

These tactics (and more) help you capture the “low hanging fruit” - that is, people who are actively searching for home care services and need help now. That means lead generation is ensuring your home care business captures as much of those people as possible - edging out your competition.

Recruitment marketing to ensure you have the talent to fulfill customer needs

The past few years have proven challenging for nurses, caregivers, and other healthcare professionals. Burnout is at an all-time high, especially for healthcare professionals working in hospitals and other urgent care facilities. The flexibility and 1:1 patient care offered in a home care career can help overworked + burned out healthcare workers reignite their passion for care. 

At the same time, many service professionals who have considerable passion for, and experience in providing exceptional service are tired of the “grind” that comes with retail, restaurants, and other hospitality positions. They want a job with meaning, and more flexibility. Transitioning to caregiver roles would be a perfect fit.

But, just as with sales lead generation, finding and attracting these professionals with the right messages in the right place and at the right time requires the careful strategic hand of an experienced home care and recruitment marketing partner.

I know that so many home care owners have had to actually turn away business because they simply didn’t have enough caregivers or nurses to provide care. You should NEVER have to turn away business! I can help you generate a steady pipeline of prospective talent so that you always have the highest-quality nurses and caregivers needed.

Steady Business Growth Requires an Ongoing Commitment to Generating Leads

There is simply no way for your home care business to not only survive, but thrive, without a strategic plan for ongoing sales and recruitment lead generation.

I have real-world experience generating both while working with 100+ home care business owners. I would be honored to help you. Just complete the form below or call me at 716-202-9040 to talk about your business goals + needs. I can help.