There are two critical components you must consider as part of a successful marketing strategy in home care: Generating short-term (think, immediate) leads and building your brand and filling your funnel in the long run.

Many agencies focus on one or the other. And execution is often sloppy, with strategy nearly non-existent. Marketing is a pretty big chunk of your budget, no matter how you look at it.  It’s critical that you ensure your marketing budget is being allocated toward successful design and implementation of both short- and long-term strategy. And social media plays a big role in both of them. 

Growth in home care sales relies on regularly sending traffic to your website. Most home care companies focus their social media content on driving traffic to the site – and that’s it. Unfortunately, Facebook and other social media platforms have caught onto this “tactic.” The result? Home care businesses that put lazy effort into social media get poor results.

That leaves an AMAZING opportunity for your home care business to invest in a strategy that gets the fundamentals right, generating immediate traffic to your site, AND building trust and brand awareness with those who fit your ideal customer profile but aren’t yet ready to contact your office. 

Social Media Essentially Generates Free Home Care Leads

So much in marketing today is “pay to play.” Google ads, even Facebook ads, traditional advertising. But, social media is still by and large a way to generate free home care leads. Think about it - you post things that are helpful and interesting to your ideal customers and their families. 

They’re either ready to contact your office about home care services, or they aren’t quite there yet. But, because you’re sharing great content every day, you stay top of mind with them. So that when they ARE ready, they think of contacting YOU first. No ads necessary. 

Now, that’s not to say that ads aren’t important and useful. But as I keep mentioning, the best marketing strategies for home care companies involve strategic design and tactics that focus on generating immediate leads while nurturing people across your sales and recruiting cycles. So few companies - especially home healthcare businesses - understand this and execute on it effectively.

But when you work with me and my team here at Bump, you can rest assured that we will create and execute a social media strategy that builds your brand AND generates both medical and non medical home care leads - whichever are most important and relevant to you.

Differentiate Your Business From the Competition Through Social Media

While Facebook continues to be the most powerful platform for home care businesses to generate sales and recruiting leads on social media, there is ample opportunity across other platforms. I’ve personally generated significant results for home care businesses through content geared toward both prospective clients and caregivers / nursing talent, for example, on LinkedIn and Instagram.

As with other tactics outlined here on the Bump site, social media works in tandem with your website (and other marketing tactics) to build your brand and generate both short- and long-term leads, filling pipeline and keeping it full so that your business can see sustained growth. 

We offer done-for-you content writing for Facebook, plus guidance, strategies, and content that you can share across all social media platforms. We even write executive and owner LinkedIn profile copy, and can write content for your executive team and ownership to share on their personal LinkedIn profiles - a platform that has emerged as especially powerful (and underrated) for home healthcare companies. 

There is so much opportunity right now for your home care business to see significant growth through social media strategy and implementation. But you need the right partner to help devise and implement a strategy. Contact me today to learn more.