Google Maps is a Powerful Tool for Home Care Businesses
We all use Google Maps throughout our days and weeks. Either on the web, on our phones, or – and this is where it can be the most powerful – through every day Google searches.
Prospective home care clients and their family members are using Google to search for home care providers in your area. With Google Maps results often showing up
before regular Google results, that means many people are choosing who to contact first based on the
Google Maps results that pop up first when conducting their home care searches.
And it also means that home care businesses should prioritize Google Maps as part of their
marketing strategy. Either your competition is investing time and energy on Google Maps, requiring you to similarly invest in order to keep up, or, they
aren’t, which means you have an incredible opportunity, ripe for the picking.
But, just as with any marketing effort, building out and deploying a strategic plan for Google Maps is essential. There are best practices to follow in order to maximize the ROI you get from Google Maps. And it takes a savvy home care marketing expert to design and deploy that strategic plan for you.
When I worked at Interim HealthCare, I helped design and deploy Google Maps marketing strategies for over 400 locally-owned home care business owners. It would be my pleasure to do the same for your business.
How Marketing Through Google Maps Can Help You Grow Your Business
Whether you have a dedicated sales team, or you rely on referrals and inbound leads, devising a marketing plan for Google Maps can have a significant impact on your business.
And while I’m going to focus on sales impact here, there is even a boost to your recruiting efforts. While some talent will be searching for job-specific keywords, or will be searching for openings on relevant job boards, others who know they want to work in home care will search for local home care businesses. Google Maps listings and
SEO in general will ensure that caregivers, nurses, and therapists find your home care business - and ideally apply to your job openings - first.
But back to sales :) Google is constantly adding more robust marketing features to Google Business Profile (previously known as Google My Business). Very few companies, let alone home care businesses, invest the time and effort into understanding and leveraging these advanced features.
And yet, Google rewards those businesses that DO invest in those features with higher rankings. The result for you is more calls and more inbound leads coming to your website.
How Does Google Maps Marketing Boost Home Care Sales?
Investing time and energy into boosting your Google Maps rankings is a win/win for both Google and for your home care business. Whether you have a sales team or handle inbound sales yourself, more phone calls and more inquiries through your website will undoubtedly result in more clients for you to provide with care.
But, you have to take action and start investing in Google Maps. It can sometimes be difficult to find a marketing partner who not only understands Google Maps marketing strategies, but has actually built and deployed Google Maps marketing strategies
for home care businesses. I am proud to say that I have that experience, and that I can help you.
Just use the form below to contact me (personally!) and talk about your marketing goals.
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