It's an excellent time for the home care industry to invest in SEO. There are thousands of potential clients in your target audience who are searching for a home care agency using a variety of keywords in your market every month. No matter where you live. I am confident of this, as I have identified the right keywords for home care businesses across hundreds of markets for my senior marketing role at one of the nation’s leading home healthcare companies. Local SEO for home care is a MUST for today’s businesses (especially those that aren’t franchises). 

But SEO is more than just stuffing relevant keywords into your website or blog. Successful home care SEO includes a robust strategic plan to reach potential customers. In it, you’ll likely find a combination of website optimization, blog writing, social media content, Facebook ads, and more. But, it really does begin with content (hence our name – ALL good marketing starts with content!). 

Together, these elements are the best way to help you get found on Google, whether on a home computer or a mobile device. They send relevant traffic to your website, which - when your website is carefully designed and built - then converts that traffic into either sales leads, or candidates.
 
Instead of focusing on just the visual aspects, our team of skilled home care SEO experts are able to design your website and write its content in a way that boosts your ranking on Google for relevant search terms. Getting eyes on your website is the very first step in making it possible for you to secure more sales and candidates. 

From our time researching and practicing the best SEO methods for home care websites, advertising, and content creation, we know exactly what Google and other influential search engines want to improve your search results. If you are looking for an opportunity to connect with potential senior care patients who are out there looking for home health care services, then SEO marketing and web design is the way to go.

Well Rounded SEO For Home Care That Keeps the Big Picture in Mind 

Search engine optimization is a process that requires a holistic approach to free tools and paid tools alike, including Google, Facebook, and your own home care website design to improve your online visibility and where your home health care agency ends up on search engine results pages. When we talk about optimizing for search engines, we are focusing on what it will take to make every piece of online real estate most impactful. There are definitely people in your area right now that would use your business as their go to for all the services that you provide if they knew you were there. People are using their smartphones and Google to search for goods and services more than ever before, and that is not a trend that is moving anywhere but forward. If you can get your page on the first page of results for relevant search terms, the clicks on to your website are going to start booming.

There are likely hundreds or thousands of people in your area who need home care services right now, and those prospective new clients or their family members can find value in your website content. People are using their smartphones and Google to search for in-home care more than ever before, and that is not a trend that is moving anywhere but forward. If you can get your page on the first page of results for relevant search terms, the clicks on to your website are going to start booming.

But, it takes a sound, thorough strategy from someone who has been there before in order to be successful. Many agencies today do shallow keyword research and show you a list of "hundreds of keywords," except those keywords aren't relevant or high-intent. In other words, you're ranking for things that don't actually generate sales and recruiting pipeline for your home care business.

I dig deeper, following best practices to generate keyword plans and SEO for home care that only focuses on results. You won't get fluff metrics and promises of "success" unless your business succeeds as a result

Our Balanced Approach

We serve our SEO clients through a balanced and complete SEO strategy and approach, leveraging web design, blog writing, social media content, and other digital marketing tactics, is a guaranteed method of making sure that you connect to your desired audience. We have the technical skills to take your home care business from wherever you are on the Google results page straight to the top.

And we have the digital marketing chops to handle not only the technical, on-page, and off-page SEO efforts needed to increase organic traffic, we craft relevant content through strategic blog posts that can help you reach potential patients.

And more traffic to your website means more candidates applying to jobs, and more clients generating revenue. Making sure that you are seen is more than half the battle in the modern market, so if you are not getting the results that you need from your current online marketing strategies, I can help you fix it. Contact me today using the form below to set up a free consultation.

​A Range of SEO Strategies for Local Home Care Agencies

A great way to build a strong online presence and to really dig deep into the business of home health care is to identify your target market and go all-in with the keyword phrases and link building needed to reach the people who are in need of your services. But getting the best results requires more than quality content.

A home care provider that is looking to build strong sales and recruiting pipelines with qualified leads must balance offering valuable information to readers with internal links, case studies, long-tail keywords, and yes, blog content to not only capture traffic, but engage readers.

Your website's content plays a critical role -- SEO for homecare agencies is about more than simply generating traffic. It's about maximizing your website's conversion rate and creating a positive user experience on your website. 

This can often start with your home page, as it's frequently the first place prospective clients will go from Google or various social media platforms. But it can also include creating a consistent and strong brand in your business listings and across your social media accounts. Not only does this create happier visitors to your site (who are more likely, then, to convert into sales or recruiting leads), better experiences improve metrics across your site, which tells Google that your site is valuable.

Which means that ultimately, a strong social media presence and brand awareness can even improve your search engine rankings, All your marketing efforts can pay off when agency owners invest in a strong SEO strategy!