Marketing for home health doesn’t require some magic formula. There is no "best way" to grow a home care business. In fact, most home care leads are generated through common sense digital marketing strategies. Unfortunately, though, most home care agency marketing + SEO agencies are terrible (I've even seen websites built by so called "expert" agencies that didn't include the company's phone number!). And the home care industry hasn't had a strong, dedicated resource that provides effective ways to help business owners leverage marketing to grow their client base.

Many of the agencies providing home care marketing efforts charge too much, deliver too little, and they don't actually care about whether your home health care business thrives or dies. They just want to get paid. And they typically leverage junior home care agency marketing talent that doesn’t have actual experience working INSIDE a home care company and provides lackluster marketing materials as a result.

When I worked for one of the nation’s largest home care franchisors, I was completely appalled at how disappointing the choices were when it came to home care agencies. And I spoke with dozens of our home health care agency owners who had spent many thousands of dollars on agencies that supposedly “specialized” in home care marketing, but delivered zero ROI. 

That’s why I founded Bump. Because I knew that you deserved better home health care marketing, and I was determined to give you the online presence and marketing plan you deserve. Marketing is a service business, and it's my job to take your business to the next level, and to ensure all my clients are satisfied clients. I go the extra mile to ensure that's always the case.

As someone who has actually held a senior home care digital marketing role, I understand what it takes to reach a wider audience and generate real home care business results - for both sales and recruiting. I understand what other agencies do wrong, and what it takes to make working with an agency both easy and successful. As a result, these services make up the strategic marketing for home health offered here at Bump.

I'll help you generate sales and recruiting pipeline from multiple referral sources. I'll help you get more mileage out of community events and all the other great work you're doing in your local community. And I'll help you reach more people to provide quality care through important home health care services to seniors and others who want to receive care in the comfort of their own homes.

​

​Learn more about pricing for these services, and for questions about packages, individual services, or about other ways I can help you grow your home care agency, call me at 716-202-9040 or contact me using the form below.

Lead Generation

At the end of the day, your home care business doesn’t survive without new clients - and you can't land new clients without leads. And there is more than one great way to generate them. Some home care businesses may have a dedicated sales representative, but it’s not like you can go door to door asking if people need home care services! Strategic relationships can also be a big boost. 

But at the end of the day, dedicated online lead generation ensures that the people who are searching online for help become home care leads for your business – and not your competition! 

Depending on your specific situation and budget, lead generation is either its own service, or is the crux of marketing for home health that encompasses some or all of the services we offer. I’m happy to hop on a free consulting call to talk about your specific goals + needs, and to recommend a custom strategy to help you succeed.

SEO

Just as they use Google to find other local businesses, most people nowadays continue to use Google and other search engines to find home care providers in their local area.

Organic search plays a critical role in your ability to reach new patients and grow your business, and even to generate "old school" results like word-of-mouth marketing. That’s why local SEO is a critical part of marketing for home health care businesses.

Referrals and word of mouth can only get you so far. Our search engine optimization services are designed by real home care marketers to help your target audience - potential clients - easily find you. Google is complicated and always changing. Thankfully, Bump handles all your SEO so that you can focus on what you do best - running your business.

Blog Writing

Marketing for home health care businesses requires both a short- and long-term strategy. And content marketing plays a critical role. The first time a client engages with your brand is very often months - or even years - before any senior citizens or other prospective patients are ready to contact healthcare providers. Brand awareness and nurturing is critical for these individuals.

That’s because home care leads are very often engaged when they’re providing help to family members before they need help. Or they themselves recognize they’re getting older or have additional health needs, and are looking for resources to help.

They may not specifically be looking for home care – yet – but they are looking for answers. That’s where strategic blog writing comes into a successful home care agency marketing strategy. 

But, most agencies write carbon copy blogs that offer very little and simply stuff keywords on the vague promise of “SEO results.” Except that the agencies I worked for in my senior home care marketing role all produced garbage content that ranked for low intent keywords that simply didn’t matter.

And worst of all, they offered blog posts to all our owners that were the SAME, simply with keywords swapped out. Here at Bump, my team of home care marketers creates unique, relevant blog writing services that are strategic and valuable.

We’ll craft a blog editorial calendar that targets relevant keywords at every stage of the sales cycle. And we generate home care leads - both sales and recruiting - that generate pipeline across the sales cycle. 

Web Design + Development

Your website should be carefully crafted to attract and convert visitors who need home healthcare services for themselves or a relative into home care leads, and ultimately, clients. We build compelling websites for home healthcare agencies that generate both sales and recruiting leads.

Depending on your budget, my home care agency marketing team can also simply improve the content on your current website to help generate leads. Or, if you’re a franchise with little choice or flexibility with your website (especially if your franchise-provided website doesn’t provide you with ample leads each month), we can build custom home care lead gen sites that generate consistent sales and recruiting leads without violating your franchisee agreement. 

Whatever the need of home health care agencies, we build websites that help engage the right audience in different ways, in line with your home health marketing strategy.

Our home care marketing pros understand what it takes to improve conversion rates of your web presence, and how your website can even fit into the scope of your traditional advertising efforts, like print ads. Reaching the elderly population, their families, and even social workers or local hospitals that may become potential referral partners can all be accomplished through strong marketing, but building and optimizing a strong website is the first step toward improve results across the board.

Local newspapers used to be the go-to for getting found. Nowadays, your options are more robust and arguably, more powerful. Google Maps listings dominate the top of search results - it’s the easiest way for your home care business to get found after spending thousands a month on Google ads – except optimizing your maps listing costs FAR less!

The Google Business Profile (formerly known as Google My Business Profile) for most home care businesses are not optimized for Google Maps, which gives you an amazing opportunity to leverage this tool in your marketing strategy.

Our Local Map Management Services add another powerful layer to your marketing arsenal to help you get found by the right home care decision makers and prospective healthcare professionals.

Everything from posting content to updating your profile and generating online reviews from current clients and past clients (positive reviews and yes, even negative reviews can all help your Google Maps ranking and your business) is important to your Google Maps ranking, and we can help you across the board.