Franchise Owners: You Deserve Better Home Care Marketing Results

It can be even tougher out there for home care agency franchise owners. You’re limited by what the corporate office provides for home health marketing. Sometimes the quality just...isn’t there. Or they don’t understand your specific market. Or their “preferred” home care marketing agency is terrible (I’ve unfortunately experienced that one personally).

I understand these challenges and frustrations so well, because I saw firsthand what type of homecare marketing materials and tools are provided to owners by some of the most successful franchises.

Home Care Franchise Owners: Your corporate marketing team is doing their best, I can assure you of that. But, it’s just not enough. They don’t have the resources to provide every franchisee with strategic marketing plans for both lead generation and recruiting. 

The good news? YOU have the power to bring on a strategic partner who has experience. Who gets it. And who offers affordable homecare marketing. 

And while I know that many owners forget about this, your LSM is there waiting for you to spend it! Me and my supporting team of home care marketing pros will help you get a direct return on your local store marketing investment. 

I have spoken with (and continue to speak to) dozens of owners over my years in home health. They spent tens of thousands of dollars on a flashy “agency” that delivered…nothing. I know it’s frustrating. And that’s why I left the corporate world to start Bump and to offer the most impactful home care marketing services, delivered at the highest level. Because you deserve better. You deserve home care marketing that gets results.

Bump is a home care marketing agency that provides home healthcare marketing services with the complete set of tools you need to generate not just clients, but caregiver + nursing talent. With us, you get incredible web development, SEO (search engine optimization) services, and insight on how to utilize tools from Google and Facebook. 

We have over 10 years of senior marketing experience in healthcare recruitment marketing and three years of home healthcare marketing experience, helping over 100 home care owners like you. We know what it takes to attract and land talent, and land the right clients, in today's competitive landscape.
 
For great home care website development, you need more than just a sleek website design. Most web design teams focus solely on the way your website looks. But Bump builds websites that are rooted in best SEO practices, mobile-friendly designs, click-to-call, and analytics - which means they're well suited to attract the right audience. 

And for franchise owners who are stuck with poor-performing websites, we specialize in building optimized lead generation sites (for both recruitment/talent and client lead generation) that won't violate your franchise agreement or interfere with your corporate-owned site in any way...while still getting you the results you need to grow your business.

How Web Development Contributes to Home Care Sales + Recruiting

Here's the thing about many home care agencies' websites: They stink. 

They focus on flashy design instead of content. Or they have a crummy design AND are missing the right content. 

And most certainly, many of them just don’t have the knowledge and execution needed to combine a nice-looking site with content that informs and converts, plus the SEO knowledge to execute on a site that will rank you well on Google for keywords that attract people who are ready to hire you/apply for a job. 

You’ll often find a home care marketing agency that focuses primarily on vanity metrics. “Well, your website has this much traffic and ranks for these keywords.”

But, and I’m speaking from my home care experience, the traffic generated and keywords ranked are garbage. They don’t actually send people who need senior care help or caregiver jobs and nursing jobs right now. 

So in other words…they focus on building websites and spending your money on a website that isn’t helping you GROW your business. 

​The key to really dominating the elder care competition in your area is complete web development from the home care marketing pros at Bump. This is more than just creating a great website, but rather about making sure that your website and your entire home care marketing strategy work cohesively to create sales and recruiting leads. 

Our method is tried and true, and we have taken businesses to the first page of Google for relevant search terms, developed great ad campaigns on Facebook, and created websites that funnel those new potential clients and candidates directly to you.

When creating your web design, we don’t just write and build a great-looking and -sounding site. We help it GET FOUND by the right people. SEO, or search engine optimization, is a series of ongoing steps that we take to help your site rank at the top of Google search results. We help you get found by your target audience, help you add prospective new clients to your sales funnel, and help you build a strong online presence that continues to fill your sales and recruiting pipelines for years to come.

With our tried and true methods of creating designs and content that boost your ranking on Google and other search engines, we create new, relevant eyes for your website right away.
 
But generating sales and recruiting leads for a home health care agency is about more than just getting your website “found.” You’d be shocked at how many websites are not mobile friendly - in design or in content. Talent and families are looking for jobs and caregivers on the go, not just while sitting at their desks. If your website isn’t designed to convert mobile users, you’re throwing away money and opportunities.

We also strategically use analytics, click-to-call buttons, and contact forms to gather information and get you directly in touch with people who are looking for your elder care services or your caregiver and nursing jobs. 

Bringing all of these things together into one, strategic home health marketing plan (and ongoing implementation) ensures that you are consistently getting game-changing numbers of home care leads and recruiting leads. Your home care business will be easier to find than ever, and will squeeze out the competition. 

Call me - Diana Mitchell, not some outsourced call center or salesperson - right now (this is my actual phone, not a service) to set up a free consultation. Fill me in on where you stand with SEO + web development strategy, and how you’re hoping the right marketing strategy can help boost your home care business.